How we work

Measure before you automate.

Most automation projects fail because they automate the wrong thing. This page explains, with no filters, what happens in each phase, what you get, and where this model fits.

Why automation projects fail

They fail because they start with the tool instead of the process. They fail because a broken process gets automated — and an automated broken process just produces errors faster. They fail because nobody measured what the task cost before, so nobody can prove the savings after.

And they fail, almost always, because the vendor bills for configuration hours instead of defined results.

Amud splits every project into phases — Audit, Design, Implementation and Continuous optimisation — for one very specific reason: to measure the cost of repetitive work before investing a single euro in eliminating it.

01

Audit

30-45 minute session. Free. No commitment.

Its only goal is to understand your operations and find where the hours go. It's not a sales call — it's a diagnostic session.

What we ask you

  • Which tasks does your team repeat every day or week? That's usually where 80% of the savings are.
  • How many people are involved and how much time do they spend? Without this, there's no way to calculate the return.
  • Which tools do you use — CRM, ERP, email, spreadsheets — and how does information move between them?
  • Where do the most expensive errors happen: miscopied data, lost invoices, forgotten follow-ups?
  • Which process, if it disappeared tomorrow, would free up the most time for your team?
  • Who really knows each process? We automate with the person who does the work, not against them.

What you do NOT need to bring

You don't need process documentation, diagrams or technical knowledge. Just tell us how your team works on a normal day. Mapping the processes is our job — that's exactly what this phase is for.

When we tell you "this isn't worth it"

  • The task takes so few hours that the automation would take years to pay for itself.
  • The process changes so much every week that it should be stabilised first — we tell you how.
  • Your current software already solves it natively with two clicks of configuration.

Who is on the other side

You talk to the person who will design and implement your automations, not a salesperson. Whoever diagnoses is whoever builds. Zero intermediaries between what you tell us and what gets delivered.

What you get

  • A map of your automatable processes, prioritised by impact.
  • An estimate of each process's current cost in hours and euros per month.
  • An indicative investment range for each proposed automation.
  • A clear next step, even if that step isn't us.
02

Design

Definition. 1-2 weeks. Price agreed after the audit.

Here we go from "this could be automated" to "this is exactly what will be automated, like this, and it costs this". It's the phase that saves the most money.

Prioritise by return, not by wow factor

The most profitable automation is almost never the flashiest. We rank every workflow by hours saved versus implementation effort, and phase 1 only keeps what pays for itself within months. The rest is phased later or dropped.

Why fixed price and not hourly billing

Billing for configuration hours rewards slowness. We charge per automation delivered and working, at a fixed price. If it takes us longer than expected, we absorb it. If you change the scope, we re-quote in writing before touching anything.

What's inside the automation plan

  • Every workflow described step by step: what triggers it, what it does and what it delivers.
  • The tools involved and how they connect, with what's out of scope made explicit.
  • Expected savings per workflow, in hours and euros per month.
  • Fixed price per phase, no asterisks.
  • A contingency plan: what happens and who acts if an automation fails.
  • Support and continuous optimisation terms after delivery.

The viability check

Sometimes, digging deeper, we find a process shouldn't be automated yet — an API that doesn't exist, volume that's too low, a process that's too unstable. When that happens, we tell you before starting and we don't charge for that workflow's design. You keep the analysis and a clear next step.

03

Implementation & optimisation

Build. 2-6 weeks per phase. Optional continuous optimisation afterwards.

Here we build what was defined in the Design, without disrupting your operations. And once it's live, we keep it measured.

Anatomy of an implementation

  • We build each workflow in a test environment with real data, without touching your operations.
  • Your team validates the result before anything goes live.
  • We activate workflow by workflow, with reinforced monitoring during the first days.
  • Every automation is documented: what it does, what triggers it and what to check if something fails.

Everything stays in your accounts

Automations are built in accounts you own — your n8n, your Make, your APIs, your credentials. If we stop working together tomorrow, everything keeps running and any professional can maintain it. No black boxes, no vendor lock-in.

Training included

Your team learns how to use each automation, read its alerts and resolve basic incidents. Recorded training session and a practical written guide. The goal is for the automation to be yours, not ours.

Mid-project changes

  • Small adjustments (1-3 days): included without re-quoting, as part of the phase.
  • Medium or large changes: we stop, assess and send you cost and timeline in writing.
  • Zero "we'll figure it out as we go".

Continuous optimisation

Optional and monthly: we monitor every workflow, resolve incidents before you notice them and propose new automations as your business changes. Every month you get a report with hours saved and what we propose to improve. If you'd rather manage it in-house, there's no lock-in.

Why this order and not another

Industry standard

  • They sell you the tool before understanding your process.
  • They bill for configuration hours, with no defined result.
  • They automate what's easy, not what costs the most.
  • Nobody measures the actual savings afterwards.
  • Everything stays in the vendor's accounts: total dependency.

Audit → Design → Implementation → Optimisation

  • We measure what repetitive work costs you first.
  • We define what to automate and what not to, at a fixed price.
  • We implement without stopping your operations, in your accounts.
  • We measure the actual savings every month.

The operational difference is a 45-minute audit at the start. The financial difference is automating what pays for itself in months — and being able to prove it.

Typical mistakes this process avoids

Automating a broken process

How it happens

The process gets automated exactly as it is, without questioning it. The result: the same errors as always, just produced faster and with nobody watching.

How we prevent it

The Audit reviews the process before automating it. If the process needs fixing first, it gets fixed — sometimes that improvement alone saves more than the automation itself.

The automation nobody uses

How it happens

A workflow is implemented without involving the people who did the task. They don't trust the result, double-check everything by hand and the savings evaporate.

How we prevent it

The Design is done with the person who knows the process, and the Implementation includes validation and training. The automation arrives as help, not as an imposition.

The vendor's black box

How it happens

Everything is built in the vendor's accounts, with no documentation. When the relationship ends, the company can't touch anything and it all has to be rebuilt from scratch.

How we prevent it

Everything is built in your accounts from day one, documented and with your team trained. If we're gone tomorrow, everything keeps running.

Who fits this process and who doesn't

It fits if

  • You're an SMB with 5-100 employees and you can feel the hours going into admin work.
  • Your team wastes time copying information between CRM, ERP, email and spreadsheets.
  • You want to grow without every new client meaning another administrative hire.
  • You prefer starting small, measuring the result and expanding based on the return.
  • You value everything staying in your accounts and under your control from day one.

It doesn't fit if

  • You're looking to 'add AI' to the company without a concrete problem to solve.
  • You expect to automate 100% of everything in a month.
  • Nobody on the team can spend a couple of hours validating the workflows during implementation.
  • You need to go through corporate procurement with formal RFP processes.
  • You prefer paying for configuration hours instead of defined results.

If you're not sure which group you're in, the audit is exactly for finding out. 30-45 minutes, free, no commitment.

Frequently asked questions

What if after the Design I don't have budget to implement everything?

The plan is phased by design: each phase groups automations that stand on their own. You can implement only phase 1 — the highest-return one —, measure the actual savings and decide later whether to continue.

What about my data? Is it safe?

Your data is processed in your own accounts and tools. When AI is involved, we use paid APIs with no-training clauses — your data is not used to train models. We sign an NDA and a data processing agreement if you need one.

Can I maintain the automations with my own team?

Yes, and it's designed for that: everything stays in your accounts, documented, with recorded training and a written guide. Continuous optimisation is optional, not an obligation.

What happens if an automation fails one day?

Every workflow includes automatic alerts and a contingency plan defined in the Design: what gets done manually in the meantime and who acts. With continuous optimisation, we detect and resolve incidents ourselves, usually before you notice.

Do I need new licences?

It depends on the case: some automations run on what you already pay for, others need an orchestration tool (like n8n or Make) or AI credits. Monthly licence costs always appear in the plan, itemised and with no surprises.

Do you sign an NDA before the audit?

No problem. Send us yours before the session or we use a template of ours, whichever you prefer.

What if my process is too 'special' to automate?

Almost no process gets automated 100%, and it doesn't need to be: we automate the repetitive 70-80% and leave the judgement calls to people. That split is defined with you during the Design.

Does it fit you?

Start with a 30-45 minute audit. Free, no commitment.

Request a free audit