SMBs
Email and WhatsApp orders, straight into your ERP without retyping
Every order that arrives by email, WhatsApp or as a PDF goes into your ERP with the customer, items, quantities and prices checked. The ones that don't add up are left for a person to review. Nobody types in an order again.
Amud team · Reviewed on October 29, 2026 · 3 min read
In many SMBs, orders don't come through an online shop. They come however they come: an email with the order in the text, a customer's PDF, a photo of an order sheet on WhatsApp or a spreadsheet with codes only a long-serving employee understands. Someone opens them one by one, finds the customer, translates each code, checks prices and types them into the ERP. If there are many, or that person is off, orders wait.
What the automation does with each order
- 01
Receives it through any channel
Email, WhatsApp Business, an attached PDF or a spreadsheet. Customers don't have to change how they order.
- 02
Identifies the customer and the items
It recognises who's ordering and matches each line to your catalogue, even when the customer uses their own names for products.
- 03
Checks that everything adds up
That the customer and items exist, and that quantities and prices fit their price list and terms.
- 04
Creates it in the ERP
The order goes in with its lines, ready to pick or invoice, or as a draft if you prefer to validate it first.
- 05
Flags what doesn't add up
An item that doesn't exist, a different price or an odd quantity: that order goes to a person with the issue highlighted.
On top of your ERP, not instead of it
There's no software to switch. The automation connects to your ERP through its API when it has one and, if not, through file imports or another stable route. The order appears in the ERP as if a team member had typed it, with a record of how it came in. It's what we do in system integrations: getting the software you already use to pass data along without anyone copying it.
What your team still does
- Reviews the orders that don't add up, which are usually few and arrive with the issue flagged.
- Talks to the customer when there's a real problem: no stock, a special price or a change.
- Sets the rules: what gets confirmed automatically and what waits for a person.
What typing them in costs today
With the assumptions in our ROI calculator, every daily hour someone spends on a repetitive task costs about €650 a month. If entering orders takes two hours a day, that's about €1,300 a month, before counting typing errors and orders left waiting. If you're thinking of hiring someone for this, first read should I hire someone or automate?.
A real integration case
At a vehicle sales and leasing company, every lead that writes by WhatsApp or email is logged in the CRM, the website listings update on their own when a car comes in or a price changes, and paperwork is checked before it reaches the finance company. Same principle: data lands where it belongs without anyone copying it. Read about it in this case study.
Where to start
In a free assessment we look at how orders reach you, how many there are, which ERP you use and what rules you follow to accept them. From that, we tell you what can be automated, at a fixed price with no lock-in.
Frequently asked questions
What if the order arrives as a photo or a scanned PDF?
It's read too: a photo of an order sheet, a scanned PDF or a spreadsheet. If something can't be read clearly, the order doesn't go in on its own: it waits for a person to review it.
What happens when a customer names an item their own way?
It's matched against your catalogue and that customer's equivalents. If there's doubt, it asks a person, and the answer is saved for next time.
Does it work with my ERP?
With the usual SMB ones (a3ERP, Sage, Holded, Odoo and others) through their API when they have one and, if not, through file imports or another stable route. You don't need to switch ERP.
Who confirms the order to the customer?
You decide: an automatic confirmation can go out when everything checks out, or it can stay as a draft until someone approves it.
Keep reading
Service
Systems integration for businesses
We make your tools talk to each other. When an order, a client or an invoice enters one system, it shows up in the others without anyone typing it again.
Blog
How to automate lead handling on WhatsApp and email
The prospect writing to your company is also writing to your competitors. Replying within minutes, at any time and with real information is the most direct way to convert more leads. Here's how to build a system that does it.
Case study
How a car sales and leasing company automated its leads, listings and documents
A used car sales and leasing company spent hours every day answering messages, updating listings and checking documents. Today a digital employee does that work, and the sales team focuses on closing deals.
Question
Should I hire an admin person or automate the repetitive tasks?
It depends on the work. If it's repetitive volume with clear rules (reading and sorting email, copying data, chasing documents), automating usually costs less and copes with peaks. If it needs judgement, client contact or tasks that change, you need a person. Often the best answer is both.
Which task would you like off your plate?
Tell us how your team works. In a free 30-minute session we'll tell you what can be automated, how much you'd save and what isn't worth it.
Book a free meeting